B2B Digital

Social Media Is Changing Online Behavior (via Sheri Gilchrist)

sheri gilchrist — Fri, 19 Nov 2010 23:19:32 +0000

It's no surprise to hear that social media is driving changes in online behavior. Consumption of social media is on the rise, with more than 400 million active users on Facebook and more than 10% of all internet users using Twitter. It's become part of our everyday lives. "So what" – you may ask. Well the difference is that we are seeing a shift in the way social media is used. It's becoming a hub for information which exposes users to content … Read More

via Sheri Gilchrist

Social Media Is Changing Online Behavior

sheri gilchrist — Wed, 16 Jun 2010 16:16:22 +0000

It’s no surprise to hear that social media is driving changes in online behavior. Consumption of social media is on the rise, with more than 400 million active users on Facebook and more than 10% of all internet users using Twitter. It’s become part of our everyday lives. ”So what” – you may ask.

Well the difference is that we are seeing a shift in the way social media is used. It’s becoming a hub for information which exposes users to content they might not have seen. According to a recent research report from the Ce nter for Media Research, “there is a growing number of people using search engines to further learn after seeing an ad on a social networking site, with many who believe social networking sites are good sources of information about companies and products.”

What this tells us is that social media influences the way people will behave online. Consumers are consuming information differently. With many firms jumping on the social media bandwagon, it is important to mange the content delivered using social media knowing that consumers will research content further using search and other online sources. With more and more consumers using social networking sites, the question for Marketers is how can they fish where the fish are and use social media to impact product awareness and purchase intent?

Online Sales Dip

sheri gilchrist — Sat, 12 Jun 2010 14:59:32 +0000

Sales dip again, raising doubts on the US Recovery. http://www.ft.com/cms/s/0/63d63220-7554-11df-a7e2-00144feabdc0.html

Tagged: Online Sales

New B2B Social Media Benchmarking Study

sheri gilchrist — Wed, 12 May 2010 12:59:20 +0000

Decent findings from Business.com and ‘s latest report.

Get a free copy: http://www.business.com/info/b2b-social-media-benchmark-study

New Whitepaper: What B2B & B2C Marketers Can Learn From Each Other

sheri gilchrist — Wed, 21 Apr 2010 15:30:25 +0000

Silverpop recently surveyed more than 1,800 marketers and found that B2C and B2B marketers can learn a lot from each other. Read the whitepaper: Silverpop-Engage8-B2CandB2B-Tactics-Survey

Sheri Gilchrist is President of Gilchrist & Partners, a full service marketing firm specializing in behavioral marketing. Reach her at: sheri@gilchristpartners.com

Tagged: B2B Marketing

Social Improving Small Business Lead Gen

sheri gilchrist — Fri, 16 Apr 2010 17:23:57 +0000

http://www.emarketer.com/Article.aspx?R=1007639

Survey reveals E-mail & Search are the best performing marketing channels

sheri gilchrist — Wed, 14 Apr 2010 18:02:09 +0000

E-mail & search are the best performing marketing channels — that is according to Datran Media’s “4th Annual Marketing & Media Survey,” which surveyed more than 5,000 marketers online in December, published this week by Christopher Hosford in B2B Magazine. In fact, nearly 4 in 10 executives at Fortune 500 companies, publishing companies, and media and ad agencies revealed e-mail as the best performing digital channel and 24% singled out search. Do these channels work as well for your business?

Read the full story: http://ow.ly/1xzKd

Sheri Taylor Gilchrist is President of Gilchrist + Partners, a marketing services firm dedicated to applying behavioral and neuromarketing practices to improve the performance of marketing programs . http://www.gilchristpartners.com

Paid Search Going Strong

sheri gilchrist — Mon, 29 Mar 2010 16:58:29 +0000

Marketers should consider the power of paid search when setting media budgets. More small and medium-sized businesses are using paid search in place of other traditional business media. This week B@B Magazine covered the latest research from the Search Engine Marketing Professional Organization (SEMPO), noting that paid search will grow by 14% this year. http://ow.ly/1rnVB

Can This CPL Study Set The Bar?

sheri gilchrist — Wed, 17 Mar 2010 16:17:11 +0000

In the first benchmark study done to date, online lead generation firm Pontiflex released their Cost-Per-Lead Advertising Data Report. The study finds that costs per lead vary by industry. That’s not surprising but the report is useful. In a climate where CPL is gaining more interest by Marketers this data is useful for benchmarking the costs to acquire leads in many popular industry verticals. Check it out and tell me what you think.

B2B Marketing Spend To Reach $4.8BB

sheri gilchrist — Mon, 15 Mar 2010 17:57:35 +0000

NEW REPORT: B2B Magazine highlights that interactive spending by B-to-B marketers will reach $4.8 billion by 2014 according to a new report from Forrester Research.