Survey reveals E-mail & Search are the best performing marketing channels

E-mail & search are the best performing marketing channels — that is according to Datran Media’s “4th Annual Marketing & Media Survey,” which surveyed more than 5,000 marketers online in December, published this week by Christopher Hosford in B2B Magazine. In fact, nearly 4 in 10 executives at Fortune 500 companies, publishing companies, and media and ad agencies revealed e-mail as the best performing digital channel and 24% singled out search. Do these channels work as well for your business?

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Sheri Taylor Gilchrist is President of Gilchrist + Partners, a marketing services firm dedicated to applying behavioral and neuromarketing practices to improve the performance of marketing programs . http://www.gilchristpartners.com